EIU, addidas Enter Five-Year Partnership

CHARLESTON, Ill.  – Eastern Illinois University (EIU) and adidas have entered into a new 5-year partnership extension in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Panthers through the 2024 season. adidas will continue to supply the Panthers with all their sports apparel, footwear, headwear and accessory needs.

"adidas is one of the top athletic brands in the world and we are excited for Eastern Illinois Athletics to continue our partnership with them,” said EIU Director of Athletics Tom Michael. "For Eastern Illinois to be affiliated with one of the top apparel brands is just one of the many steps needed in attracting the top student-athletes to our programs. As a brand adidas brings instant recognition along with quality products. Through this partnership extension with adidas, EIU will be able to continue to improve upon the experience our student-athletes, coaches and fans will have over the next several years.”

“We are excited to extend our partnership with Eastern Illinois University,” said Jim Murphy, senior director of NCAA Sports Marketing at adidas North America. “Eastern Illinois has created a first-class competitive athletics program for its student-athletes and fans. Together, we’ll continue to help Panther athletes achieve success at the highest possible level.”