EIU Announces Partnership With Peak Sports MGMT

Eastern Illinois University Athletics has announced a partnership with Peak Sports MGMT to provide additional staffing in January 2018 to sell corporate partnerships and continue to grow the EIU Panthers Athletics marketing brand.

“We are happy to welcome Peak Sports MGMT to continue to grow and expand the Eastern Illinois Athletics brand,” said EIU Director of Athletics Tom Michael.  “EIU has a strong, rich history of success in competition.  In the current economic times where every external dollar raised can make a significant difference, this relationship with Peak Sports Management helps increase our marketing and sponsorship opportunities and increases our exposure with additional people working for EIU.   They have a proven track record of success working with similar institutions such as Eastern Illinois.”

"We are excited about this partnership with EIU on so many levels," said Ryan Holloway, President of Peak Sports MGMT. "Peak Sports is ready to be fully embedded into the athletic department to bring value to the Panthers Corporate Partners but most importantly be part of the team."

Two full-time staff members will fully integrate with EIU Athletics starting in December to hit the ground running after the start of the new year.  Christian Suthers will serve as the general manager for the EIU Panther Sports Properties.  The agreement between EIU and Peak Sports MGMT is for five years, provides a financial guarantee to the Athletics department and a revenue sharing model once financial benchmarks have been met.

"With our team members along with the amazing staff at EIU we are sure to make a huge impact for the program and most importantly the student-athletes and their experience while they are in Charleston," said Holloway.

Peak Sports will manage and sell all sponsorship inventory for EIU Athletics, including broadcasting rights, venue signage, program advertising, digital and web content, game sponsorships and other special events.