PGA To Give Money To Players Who Boost Publicity

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Published on April 21 2021 6:16 am
Last Updated on April 21 2021 6:16 am

The PGA Tour has started a $40 million bonus plan that will give money to the top 10 players who boost publicity and engagement. ESPN reports that idea of the Player Impact Program is to reward players who drive engagement with sponsors and fans.

The Tour said which players get payouts will be based on their “Impact Score,” and that score will come from things including their popularity in a Google search, the Nielsen Brand Exposure rating, their Q rating, the MVP index rating and their Meltwater Mentions, which measures the frequency that a player generates coverage across various media platforms.