Michael Jordan Store To Open In Chicago

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Published on August 17 2015 6:30 am
Last Updated on August 17 2015 6:30 am

Air Jordan I's hit retail stores in Chicago at $65 a pair in March 1985. Three decades later, Jordan, now a separate brand operating under the Nike umbrella, is coming back in a big way with a store that will open in the Windy City by year's end.

"I've been on these guys [at Nike] for some time, [saying] 'We need to do a Jordan Brand store, and we need to do it in Chicago first,'" Michael Jordan told ESPN.com.

In the past year, a partnership between Nike and Footaction yielded Flight 23 stores in New York, in Las Vegas and two in suburban Chicago. But the new downtown location, named after its address, 32 South State Street, is the first that won't be a co-branded location. It will be all Jordan.

The idea behind the store is not only to offer a wider selection of Jordan-branded product but also to tell the Jordan story and become part of the community. A space above the store can be used for Jordan-sponsored athletes or as a promotional space.