Business Really is Becoming a Science


Published on July 6 2012 2:22 pm
Last Updated on July 14 2013 12:07 pm
Written by Greg Sapp

If you're wondering about income levels and socioeconomic backgrounds of those in Effingham County, you don't have to go far to get your answers.

Chamber First Friday Luncheongoers Friday heard about services that can target potential customers and what merchandise and services would interest those customers.


Dr. Mike Rudibaugh is a Geography and Earth Science instructor at Lake Land College.  He is also heavily into GIS technology, including how it can benefit businesses.  Rudibaugh said information is available on 65 "neighborhoods" in the region that are divided by socioeconomic and income segments.  He also discussed maps outlining who is living in the Effingham area and their purchasing power.

Rudibaugh geospatial technology is a new and growing industry.  He said there are 1.1 million people employed in the business that 10 years ago did not exist.

Those in attendance also heard from Tiffany Kline of the Business Solutions Center at Eastern Illinois University on assistance the Center can provide new and existing businesses, and from Mike Sullivan, business counselor for the Small Business Development Center through Illinois Eastern Community Colleges on services his Center can provide.

The Effingham County Chamber of Commerce partners with the Business Solutions Center and the Small Business Development Center to assist with new business startup and existing business growth.