Helen Matthes Library Again Being Honored at National Event


Published on June 26 2014 11:46 am
Last Updated on June 26 2014 11:46 am
Written by Greg Sapp

Helen Matthes Library in Effingham has learned that its 2013 Summer Reading Program for Adults won national acclaim with a "Best of Show" marketing award for libraries with annual operating budgets under $6 million. The award is being presented on June 29 during the American Library Association Annual Conference in Las Vegas, Nevada.

This is the third year running that the Helen Matthes Library's marketing work has been recognized at the national event. The awards, which recognize the very best in public relations materials produced by libraries across North America in the past year, are given by the Library Leadership and Management Association Public Relations and Marketing Section PR Xchange Committee. Hundreds of entries from across North America were submitted in print and electronic formats from a wide variety of libraries including public, academic, school, state, and consortiums. Entries were evaluated on content, originality, design, and effectiveness by a team of experts in public relations, graphic design, communications, and marketing who select the winner in each category.

"The 'Best of Show' awards honor the dedication of the Helen Matthes Library marketing team as they consistently deliver effective ad campaigns to Effingham library patrons and the Effingham community," said Amanda McKay, Director of the Helen Matthes Library. "As Marketing Coordinator for Helen Matthes Library, Catherine Bailey has been instrumental in shaping the positive image of Helen Matthes Library. We are very proud of her and pleased to see that her work has been recognized nationally."

Winning entries will be on display at the ALA (American Library Association) Annual Conference in June where the Awards will be presented.