Charla Lake


Hi, my name is Charla Lake, and I’m an Account Executive for Premier Broadcasting. I’m married to Scott Lake and have two daughters that keep us quite busy! Madilynn Stortzum is currently in 6th grade and Devynn, who is 2 years old.

I was born and raised in the Effingham area ~ I grew up on a dairy farm in Shumway and am very proud to call Effingham my home! My husband and I both graduated from Effingham High School in 1988. After graduating high school, I attended Patricia Stevens Career College in St. Louis and received my Certificate of Completion in Customer Service and Travel. I spent the next 10 years in St. Louis working in the hotel industry in various positions including, hotel reservations, front desk management and sales and marketing. I also worked for the St. Louis Convention & Visitor’s Commission in the sales and marketing department helping represent the entire St. Louis hospitality industry as meeting and/or event destinations. From there I moved to Normal, Illinois while still working for the St. Louis Convention & Visitors Commission. Once Madilynn was born, I became a stay-at-home mom and became very active in Hearts at Home, an organization whose mission is to encourage, educate, and equip every mom in every season of motherhood using Christian values to strengthen families. I handled the travel arrangements for their 3 yearly conferences in Illinois, Wisconsin and Michigan.

I moved back to Effingham in 2007 to be closer to family and just in time for Madilynn to start Kindergarten! Since returning to Effingham, I’ve been blessed to work for Job Match, Fifth Third Bank and now Premier Broadcasting. I started with the radio station in May 2009 until my daughter Devynn was born in 2011. Due to complications with my pregnancy, I took a hiatus for about a year but started back with this great team in March of 2013.

I received my Certified Radio &Marketing Consultant designation in May 2010 and my Certified Digital Marketing Consultants designation in February 2011. It is my goal to provide you with the best information available so that together we can form a strong advertising and marketing partnership!

In my free time, my greatest joy is spending time with my husband, my girls and our extended family!